Doritos integrated at every touchpoint.
Multi-platform push to web

Broadcast | Online | Retail display | On-pack

Online engagement

Vote, then enter to win at

Broadcast integration

Online winners take to the stage to present


This small sample of broadcast and online

elements are part of a multimedia campaign that mobilized CTV, MuchMusic, MTV, TSN, Bravo! and Discovery broadcast and online push to where FanChoice Award voters cast their ballot for a chance to win one of 5 trips to the Junos and present the Award live on national TV. play to watch

2007 Juno Awards