Doritos integrated at every touchpoint.
This small sample of broadcast and online
elements are part of a multimedia campaign that mobilized CTV, MuchMusic, MTV, TSN, Bravo! and Discovery broadcast and online push to
junos.ctv.ca where FanChoice Award voters cast their ballot for a chance to win one of 5 trips to the Junos and present the Award live on national TV.
...click play to watch