Doritos integrated at every touchpoint.

 

 

Multi-platform push to web

Broadcast | Online | Retail display | On-pack

 

Online engagement

Vote, then enter to win at junos.ctv.ca

 

Broadcast integration

Online winners take to the stage to present

 

This small sample of broadcast and online

elements are part of a multimedia campaign that mobilized CTV, MuchMusic, MTV, TSN, Bravo! and Discovery broadcast and online push to

junos.ctv.ca where FanChoice Award voters cast their ballot for a chance to win one of 5 trips to the Junos and present the Award live on national TV.

...click play to watch