Steve brought creativity and passion to his work in Digital Media.
He was a real champion of our benefit-driven, customer focused presentation strategy.
EXECUTIVE DIRECTOR, SALES
The Olympics &
FIFA World Cup
are the two biggest
events on TV
A lot goes into these deals -
the stakes are high,
the window of execution is short,
and you need to be buttoned down.
I worked on two Olympics
and one World Cup
As the go-to person for digital media extensions to CBC programming like the Olympics, Hockey Night in Canada and FIFA World Cup, I worked on brand engagement and integration
Consistently achieved revenue targets which increased 25% per annum despite challenging market conditions and a de-commercialization of cbc.ca which reduced salable inventory by over 90%
Negotiated online extensions which directly influenced $6.6 million in F2002 CBC broadcast sales
Rogen trained for expertise in customer-centric presentation strategy, language and aesthetics - I was often engaged by broadcast sales teams to bring my skill to high stakes pitch development
Broke new Olympic sponsorship ground with the network's largest single online sponsorship to date: $200,000 from GM's Salt Lake City campaign
Packaged, sold and oversaw execution of other innovative Olympic sponsorships judged successful because of the way they contextually delivered against client objectives: PetroCan's Hometown Heroes, Bell's bell.cbc.ca and Hello Sydney, RBC's Results Ticker and Leo Young Dreamers
We often sold as a team: I developed / presented online portions of the proposition. I worked closely with five broadcast teams delineated by agency, Everest 2000, Byron Smith's televised climb on CBC and Newsworld, was a good was deemed a top-drawer multi-platform execution by sponsors AGF (direct, no agency) and Mark's Work Warehouse.
The Canadian Broadcasting Corporation is Canada's national public broadcaster. Radio is commercial free, but CBC Television is monetized - as are parts of cbc.ca, the internet hub for English radio and TV. During my time, commercial attachment was limited to special programming sites like Canada, A People's History - and Sports, including dedicated hubs for the Olympics, Hockey Night in Canada and FIFA Wolrd Cup of Soccer.