Like the media business, relationships

depend on resilence and creativity in an

insular trade, where you are opposite

the same people every day.

 

A&M was highly regarded for relentless marketing commitment and an artist orientation.

 

I was responsible for the sales and promotion team of 8 who represented recorded music productof A&M and distributed labels to music retail chains and media:

Meeting overall and project-specific sales targets, account inevntory control, retail and media promotion, co-op advertising, sales presentation, staffing and budget control

 

Accounts included record retail chains like Sam's, HMV and Music World, independent specialty retailers, rack jobbers who serviced the record departments of department stores and "one-stops" who wholesaled to independent record stores we didn't deal with directly.

 

• our territory delivered over half of $30+ million annual Canadian sales

• we consistently met aggressive sales targets on a high output of product whose life cycles where short

• we were reknown for creative supplier presence at retail sales meetings

 

Notable promotions

Bryan Adams Waking Up The Neighbours diamond campaign (MuchMusic/Peoples Jewellers/HMV); Test Drive a Tape (HMV)

Let's Make a Disc Deal (CD Plus); Iggy Pop Instinct (Sam's /Jolt Cola); John Lee Hooker's First Gold Record (Sam's)